A few years ago, there was a debate stirring on the web about black. Ian Storm Taylor’s “Never Use Black” was shared and tweeted and read by designers all over the world.
You can debate whether you should use black or not all day long. But the reality is that you will use black. Every designer does – by choosing or not.
So it’s best to understand the color and how to use it properly in a variety of design projects.
CMYK vs. RGB
The definition of black has a lot to do with how you are publishing – in print or online.
Print publication uses a four-plate scheme to create colors on the page. This process layers four inks – cyan, magenta, yellow and black – to create every color combination, giving each hue a specific CMYK color value. This even applies to different shades of black.
Online, color is made from combining red, green and blue. Both RGB and HEX values are based on these three colors, which are used as the standard for how digital screens (from televisions to computers) display color.
Pure Black vs. Black
Black is more than just a color. There are numerous variations of black in both print and web publishing. So when is black just black?
Pure black refers to the absence of color in black. In CMYK printing, only the K plate would be used. In RGB publication, zero values for each color would apply.
All other blacks have some color in them, whether it is a combination of all colors or just a hint of a single color for a certain tone. This addition of color can create a much richer hue. But it can also cause concerns for some CMYK printers.
Most people, when looking at a grouping of black items, will feel more visually attached to blacks with some color added. These blacks are deeper, brighter and more saturated than pure black.
Black in Print
So how do you know what black to use in print projects?
It all depends on what you are trying to accomplish, how your project will be printed and what it will be printed on.
Don’t try to change blacks in images or photographs. You will end up with a mess. Think about the color mix of black when creating elements anew – text, backgrounds, etc. You may also think about the color of black when printing black and white images. Should the image be converted to grayscale or use a four-color rich black to create all of the black tones?
Print jobs that use heavy stock paper will give you much more …