8 Tips for Creating a Logo With Purpose

With so many logo design concepts, trends, and examples out there, how do you sort through all the clutter to create a logo that has a purpose for our brand or company?

It’s not always an easy task. The best and most memorable logos are not just designed well, they have purposeful meaning that creates a connection between the mark and organization it represents.

This can happen quickly with a brand that grows in popularity fast or steadily over time as a mark is established.

Here are some things to think about as you tackle creating (or recreating) a logo so that it has a purpose.

1. A Logo Should be Identifiable

logo design

When planning what your logo mark or brand, think about the user first. Approach it like you would a UX problem.

A logo design should be identifiable in a way that connects the symbol to the company or brand. You don’t need to see the word Nike to know the swoosh or Airbnb to understand the looping A. Think of the universal icon for recycling, above. You’d know that mark anywhere and know exactly what it means.

The key component of identification is with your target audience.

Think of a brand you interact with all the time. You can probably spot the logo quickly, knowing just what it means. But that might not be as universally true as a big brand. Regardless, it is equally effective. The logo is identifiable to the audience it serves.

2. It Should be Modern but Not Too Trendy

logo design

To connect with audiences, a logo design should have a modern look and feel, but shouldn’t be overly trendy. That’s mostly to protect the mark.

A trendy logo will force you to redesign frequently if trends change so that design isn’t dated. How will you establish a purposeful and memorable brand design if it is constantly changing?

The Spotify logo, above, is a good example because it has a flat style and bright color – both trending design elements – but the mark isn’t too trendy. The circle is something that seems like it can hold up over time if trends change.

3. A Logo Should Tell Me How to Feel

logo design

Do you identify with the logo? You might even have a sticker with the logo on a water bottle or phone case.

The connection or community feel, tie people to a brand emotionally. It can be through color or imagery. (Think of the smile below the word Amazon. It’s all about creating the right emotion. Shopping makes you happy.)

4. It Should Connect to Your Business/Brand/Organization

logo design

Does your logo say anything about …

Here’s A Practical Way To Upgrade An Old Computer

Is your old computer driving you nuts? Are you dying to get rid of it because it’s so slow? Well, stop right there. You know why? According to the leading data recovery company, you don’t really have to get rid of your old computer, at least, not just yet. There is a way to rekindle the love for your old computer.

According to the Hard Drive Recovery Associates or HDRA, you can make a solid upgrade to your aging computer with the use of a solid-state drive or SSD.

Considering a solid upgrade for your old computer is critical. You can’t expect the hard drive of your computer to be in great working condition at all times. The hard drive can eventually crash because of its wear and tear over the years. When your hard drive crashes, your invaluable data go right with it.

HDRA spokesperson, Jack Edwards shares on a recent news post that the components of a hard drive are prone to fail over the years. So, take it from Jack. Don’t expect the hard drive of your old computer to perform well because at some point, it won’t. As a matter of fact, it’s probably struggling already. Don’t wait for it to crash. That probably is the best advice from the guys at HDRA.

This advice comes in timely as more and more consumers are becoming aware of the valuable services of the HDRA.

Irvine, California-based Hard Drive Recovery Associates (HDRA) is pleased to acknowledge a recent increase in the amount of support and positive feedback shown by their community.

The Irvine company is well known within the community, and this recognition increases with each day as more customers share their experiences with each other regarding Hard Drive Recovery Associates’ services. Residents continue to make appointments to contract the company’s services—and HDRA affirms that they are the best chance clients have of recovering any important information from their Hard Disk Drives (HDD) and Solid State Drives (SSD).

(Via: https://harddrivefailurerecoveryblog.blogspot.com/)

So, go right ahead and upgrade your old computer with an SSD but don’t get too excited about it. Just because an SSD is a practical way to extend the life of your aging computer doesn’t mean it’s perfect. SSDs can fail as well. SSDs like hard drives fail as well.

That’s the reason why backups are important. Sad to say though, they fail as well. There are a lot of reasons why backups fail.

Another blog post from HDRA, entitled What’s Your Backup System In Case Your Hard Drive Crashes, can help you deal with backup issues. The post not only stresses the importance …

How to Add Fonts to Photoshop (Mac and Windows)

There’s no need to be intimidated when it comes to adding fonts to Adobe Photoshop for use in projects. Whether you’re on a Mac or Windows, adding a font to Photoshop can be a straight-forward process.

Any designer will regularly need to be working with new fonts and typography, and knowing how to quickly get them working in your design app is a key part of your workflow.

Today, we’ll walk you through how to add fonts to Photoshop (using a few different methods) so that you can speed up your workflow like a pro.

Add to Add Fonts to Photoshop

While Adobe Photoshop isn’t the first choice for design software when it comes to documents with a lot of text, font use and manipulation is an important part of this design tool.

Whether you are creating something from scratch or opening a document from somewhere else, the ability to add fonts to Photoshop is important. Thankfully, it’s also pretty easy. (The hardest part might be finding the font file you need to install.)

Note that all of the instructions that follow will add fonts to Photoshop and your computer as a whole. Font installation is a universal process on both Macs and PCs, so fonts will be available for use in all software.

Fonts do not carry from file to file or device to device, so having fonts that you need for projects installed is a necessity. If this is new to you, here are a few different ways to do it.

Add Fonts from Adobe Fonts

Adobe Fonts, which was recently rebranded from Adobe Typekit, is a collection of licensed fonts that’s included with every Adobe Creative Cloud plan. (This is probably how you are using Photoshop.)

Every Adobe Font can be used for personal or commercial use and there are thousands of fonts available in the collection. (They do change from time to time, so be aware that a font can disappear.)

Adding a font from Adobe Fonts is easy. While logged in to Photoshop, click the Add Fonts button in the Character Menu. Make sure you are logged in to Creative Cloud and then select the fonts you want to use.

Click the toggle button to active fonts and those typefaces will appear in Photoshop (and other Adobe software) for immediate use.

Note: Typekit is not dead. It’s just been rebranded as the type solution for web fonts from Adobe. Most designers are still using Adobe Fonts and Typekit interchangeably and you might still have a Typekit icon if you haven’t taken recent software updates.

Add Fonts from a Package File

It’s pretty common to …

50+ Best Slab Serif Fonts of 2019

Slab serif fonts can be used for a variety of purposes, ranging from general body text to headlines, to display copy. It’s a typography variant that has been used widely for digital as well as print purposes, and devices such as Amazon Kindle even use a slab serif as their default font.

In order to celebrate this amazing subtype, we have gathered 40+ amazing slab serif fonts that you can use for your next design project. They’re bold, beautiful, and carry plenty of impact. All of the font packs included consist of different variants and weights that give you plenty of scope to experiment in your designs. Let’s take a look!

What is a Slab Serif Font?

A serif font is quite easy to recognize. They are the fonts that have small extended lines at the edges of its characters, also known as serifs.

Slab serif is a type of a serif font. However, unlike serif fonts that feature smaller and thin serifs at the end of letters, slab serif fonts have larger and much thicker serifs. They also come in all shapes and sizes, including blocky serifs and serifs with rounded edges.

Slab serif fonts are used in all sorts of designs from poster titles to logos, signage, website headers, and much more.

Top Pick

Bw Glenn Slab Serif Font Family

Bw Glenn Slab Serif Font Family

Bw Glenn is a family of slab serif fonts featuring a modern and professional design, which makes it a suitable choice for all kinds of business, creative, and branding designs.

The font comes with 8 different weights ranging from hairline thin to black bold. Each weight also has its own italic version as well. This makes the total of typefaces to 16.

Why This Is A Top Pick

This font family comes from an experienced designer named Alberto Romanos. But what makes the font special is its multipurpose design. You’ll be able to use this font family with various types of design projects.

Kula – Modern Slab Serif Font

Kula - Modern Slab Serif Font

Kula is an elegant and modern slab serif font that features a thick and bold design. This font is ideal for making headings, poster titles, and even logos. The font includes 4 styles featuring bold, outline, shadow and blur.

Galvin – Slab Serif Font Family Pack

Galvin - Slab Serif Font Family Pack

Galvin is a complete slab serif font family that comes with 8 different weights ranging from regular, outline, thin, and bold. The condensed design of the font makes it a great choice for designing greeting cards, posters, logos, and labels.

Controwell – Victorian Slab Serif Font

Controwell Victorian Slab Serif Font

Controwell is an elegant slab serif font that features a design inspired by the Victorian era. According …

What Makes Great UX Design and Why Does It Matter? [Infographic]

UX Design is a complex, creative and ever-changing field, where designers come up with new innovative ideas every day, but there are some main principles that must be considered in order to guarantee a well thought out UX Design. Design Principles are at the core of this field, so make sure to incorporate these guidelines and align your creative process and workflow to them. Having these things in mind, we partnered with Vexels.com to bring you this easy to read infographic about The Top UX Principles of 2019. Great UX Design is fundamental to making sure your users are engaged … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/15/great-ux-design-infographic/…

Boost Your Brand with a .design Domain

In a crowded marketplace, web designers need to take advantage of every opportunity to stand out. And the right domain name can play a significant role. However, the traditional .com, .net or .biz extensions aren’t necessarily the best options for those of us in the industry. They lack the context that really hits home for potential clients.

But that’s all changing, thanks to the growing popularity of .design domain names. They offer a novel and unique way to promote your business. Why, just imagine the brand synergy of using one in your printed materials and email address. It sends a clear message to potential clients about you and your business.

And to make this a truly amazing opportunity, you can now register your own .design domain name for free! That’s right, a free .design domain that you can use in any way you like. Point it to your existing website or use the available site builder to start something new.

Get your free .design domain name from Porkbun.

Stand Out in Style

.design is unique from other domain extensions in that it so easily identifies with the core of your business. They provide a perfect complement to your new or existing brand.

Plus, you’ll find a number of additional benefits to owning one:

Find the Right Name (While They Last)
Since it’s fairly new to the market, there are still a number of great .design domain names available. But they are going fast! Therefore, you’ll want to reserve your name in short order.

Need more proof? Companies such as Adobe, Facebook and Uber are using .design domain names right now.

Make Your Brand Memorable
In general, shorter domains are easier to remember. And an industry-specific option such as .design creates an opportunity to shorten your name in some unique ways.

For example, johnsmithdesigncompany.com could be shortened to just johnsmith.design. In this case, the domain is both shorter and more memorable.

Redirect Anywhere
You may consider using your .design domain name for your main business website. It’s a great strategy and can be very effective. But you also have the flexibility to redirect it to other valuable resources. For example, you might consider pointing it towards your Dribbble portfolio or LinkedIn profile. It makes sharing that much easier, while looking highly-professional.

Register your FREE .design Domain Today

We at 1stWebDesigner have teamed up with Porkbun to offer our readers a FREE .design domain name. The first year is free, and yearly renewals are just $35 – a bargain compared to the $70 offered at some registrars.

You’ll also get:

Free Email Hosting Trial
Your domain comes with three months of free email hosting. Using your .design …

30+ Best Scene and Mockup Generators of 2019

It isn’t always easy to find the right mockup for your header or feature image. Using a mockup generator can help you tweak and customize a mockup to match your needs perfectly.

Mostly because high-quality stock photos and images are hard to find, and can come with hefty price tags. Even when you do find a great image, you later discover that someone else is using that exact same image on a different website. Which brings you back to square one. However, there’s a simpler solution to this problem: Scene generators!

Scene and mockup generators are bundles of elements and objects, which you can use to create your own unique header images, product mockup scenes, and custom graphics however you like. The best part is that you’ll be able to use these scene generators to create all the images you need for various projects.

What Is A Mockup Generator?

A mockup or a scene generator is a bundle of graphics and elements that allows you to create your own unique scenes for showcasing and presenting your designs.

For example, there are mockup generator bundles that include dozens of separated images of items such as tables, laptops, books, lamps, and other decorative elements you can move and rearrange however you like to create a scene to promote your designs.

These scene generators often include more than 100 isolated items in PNG and PSD format and come in all kinds of categories for showcasing different types of designs, including website designs, app designs, stationery designs, logo designs, and much more.

The best part is they are very easy to edit and customize. Even beginning designers can easily edit the PSD files using Photoshop to create stylish mockup scenes to present their designs to clients or showcase them on portfolio websites.

Top Pick

Art & Branding Scene Generator

Art & Branding Scene Generator

This is a massive scene generator bundle that comes with more than 320 different elements in transparent PNG file format. It includes items in 15 different categories such as electronics, photography, stationery, and much more you can use to create unique mockup scenes.

All of the items in this bundle are available in high-resolution PNG file format and comes with an additional set of 20 textures as well.

Why This Is A Top Pick

What makes this scene generator special is the way all of its items have been organized into different categories. Each item is also available with isolated shadows. And, it’s available in PSD version too, which you can download from here.

Workspace Mockup Creator (190+ Items)

Workspace Mockup Creator

If you’re looking for a mockup generator for creating modern workspace scenes, this bundle is …

30+ Best Landscape Lightroom Presets

Unlike taking portrait photos, capturing beautiful scenes in travel and landscape photos is quite difficult because you have to work with the natural lighting conditions. With the power of a landscape Lightroom preset, you can add incredible depth and personality to your landscape photos with just a few clicks!

Whether you’re a professional photographer using a DSLR or a traveler snapping photos with a smartphone, Lightroom is a must-have app that will help improve your landscape photos. One of the many benefits of using Lightroom is the ability to use presets. With a simple Lightroom preset, you can instantly optimize your photos, adjust colors, lighting, and more with just one-click.

In this collection, we handpicked some of the best landscape Lightroom presets you can use to enhance your outdoor photos without having to spend hours adjusting and optimizing settings in Photoshop.

5 Tips for Editing Landscape Photos

Processing landscape photos is quite different from editing other types of photos. Follow these tips to make sure you use the right techniques.

1. Use RAW File Format

RAW is an image file format commonly used in digital cameras but it’s now also available in modern smartphones. Since it doesn’t compress the images to reduce file sizes, RAW is considered to be the best image file format for professional photography.

Especially when it comes to editing landscape photos, use RAW images as it gives you the opportunity to work with the original photograph that hasn’t been affected by compression or quality reduction.

2. Adjust Colors Individually

Photo editing apps like Photoshop and Lightroom allows you to enhance the colors of a photo using different hue and saturation adjustments. When using this tool, try to target different colors individually.

For example, if you’re editing a landscape photo of a lush forest, you may want to target the greens to make the color stand out from the rest.

3. Remove Lens Flare

Lens flare is a common issue most nature and outdoor photographers have to deal with all the time. Thankfully, you can get rid of lens flare using modern photo editing tools without much effort.

Professional photographers use a technique to get rid of lens flare by taking multiple photos of the same scene, including ones while covering the light source. And then combine the images to remove the lens flare. You can learn more about it in this video. Unfortunately, this is not a process you can automate using a preset.

4. Sharpen Images Appropriately

Are you editing a landscape photo for a print magazine? Or processing travel photos for Instagram? Think about where and how you’ll be using your photos as …

EASY Resizing Photoshop Trick! [Hidden Crop Feature]

Front Image Crop Tool

In this Photoshop Tip, I’m going to show you how to easily crop and resize an image using the dimensions and resolution of another.

We will use an amazing little-known feature within The Crop Tool.

Let me show you how it works.

Time needed: 3 minutes.

How To Use The Crop Tool’s Front Image Command

  1. Open Both Images

    Open the two documents in Photoshop.

  2. Go to the Image Whose Dimensions You Want to Copy

    Go to the tab that contains the image whose size and resolution you would like to copy.

  3. Select the Crop Tool and Choose “Front Image” from the Crop Size Menu.

    From the Toolbar, select the Crop Tool. In the Options bar, click on the drop-down, and select “Front Image.” The “Front Image” command will copy the dimensions and resolution of the current photo onto the Crop Tool.

  4. Go to the Second Document, and Crop Your Image.

    The Crop Tool will be active with the dimensions and resolution of the first image. No matter how large or small you make your crop, the result will always be the dimensions and resolution that you set on the Front Image!

The post EASY Resizing Photoshop Trick! [Hidden Crop Feature] appeared first on Photoshop Training Channel.

from Photoshop Training Channel https://photoshoptrainingchannel.com/crop-tool-front-image/…

Visual Composer Hub Lets You Create WordPress Pages with Ease

You can be working with a first-class drag-and -drop website builder, but the results will only be as good as the content you can access. On the other hand, if you’re using the top-rated Visual Composer Website Builder, you have access to the Visual Composer Hub. As we shall see, the combination is a potent one.

The Hub’s massive library of content elements and templates makes anything possible, and in tandem with the Visual Composer builder, web design is faster and easier than ever.

As enormous as the library is, you don’t have to settle for “what’s there”, because every element and template is editable and customizable. With respect to what you want to build, the sky is literally the limit.

What is Visual Composer Hub?

The Visual Composer Hub is a cloud-based marketplace of web design goodies. It’s connected to your Visual Composer account, so you can use it to search for the content elements, page and block templates, and images you need.

Using the Hub is a much better deal than having to rely on a selection of plugins, or worse yet, custom code to get the results you’re looking for. It’s simply a matter of finding ready content and downloading it directly to your Visual Composer Website Builder account.

Screen from Visual Composer Hub.

Pick what you want and once it’s downloaded it will be sitting in your account waiting to be put to good use.

The Visual Composer Hub Library

The Visual Composer Hub library content is huge. Its content elements and templates work with any theme and can be used on any project. You’re free to view all the content, but a Visual Composer Premium account is required for total access to the content and unlimited downloads.

To make things easy, access to the cloud-based Hub and downloading is built right into the live-preview Visual Composer Website Builder.

What’s Inside the Visual Composer Hub

There 4 main types of Hub content:

  • Content Elements
  • Page templates
  • Block templates, and
  • Stock Images

1. Content Elements

With these content elements you can build your site without coding. With Visual Composer Premium the number of downloads you have is unlimited, and the Hub’s Content Elements are constantly updated.

Visual Composer Hub Content Elements screen.

Content Elements consist of the following:

  • Buttons
  • Media
  • Post Grids
  • Social Compatibility Elements that can be integrated with MailChimp,Ninja Forms, Envira Gallery and more.
  • Advanced Elements including logo sliders, tabs, hover boxes, and more.
  • and, an E-Commerce Plugin

With Content Elements:

  • You can edit any element and there are multiple editing options, including editing Element CSS Animations to create exciting transitions.
  • You can easily replace elements and switch between them as well. With