With so many logo design concepts, trends, and examples out there, how do you sort through all the clutter to create a logo that has a purpose for our brand or company?

It’s not always an easy task. The best and most memorable logos are not just designed well, they have purposeful meaning that creates a connection between the mark and organization it represents.

This can happen quickly with a brand that grows in popularity fast or steadily over time as a mark is established.

Here are some things to think about as you tackle creating (or recreating) a logo so that it has a purpose.

1. A Logo Should be Identifiable

When planning what your logo mark or brand, think about the user first. Approach it like you would a UX problem.

A logo design should be identifiable in a way that connects the symbol to the company or brand. You don’t need to see the word Nike to know the swoosh or Airbnb to understand the looping A. Think of the universal icon for recycling, above. You’d know that mark anywhere and know exactly what it means.

The key component of identification is with your target audience.

Think of a brand you interact with all the time. You can probably spot the logo quickly, knowing just what it means. But that might not be as universally true as a big brand. Regardless, it is equally effective. The logo is identifiable to the audience it serves.

2. It Should be Modern but Not Too Trendy

To connect with audiences, a logo design should have a modern look and feel, but shouldn’t be overly trendy. That’s mostly to protect the mark.

A trendy logo will force you to redesign frequently if trends change so that design isn’t dated. How will you establish a purposeful and memorable brand design if it is constantly changing?

The Spotify logo, above, is a good example because it has a flat style and bright color – both trending design elements – but the mark isn’t too trendy. The circle is something that seems like it can hold up over time if trends change.

3. A Logo Should Tell Me How to Feel

Do you identify with the logo? You might even have a sticker with the logo on a water bottle or phone case.

The connection or community feel, tie people to a brand emotionally. It can be through color or imagery. (Think of the smile below the word Amazon. It’s all about creating the right emotion. Shopping makes you happy.)

4. It Should Connect to Your Business/Brand/Organization

Does your logo say anything about …

There’s no need to be intimidated when it comes to adding fonts to Adobe Photoshop for use in projects. Whether you’re on a Mac or Windows, adding a font to Photoshop can be a straight-forward process.

Any designer will regularly need to be working with new fonts and typography, and knowing how to quickly get them working in your design app is a key part of your workflow.

Today, we’ll walk you through how to add fonts to Photoshop (using a few different methods) so that you can speed up your workflow like a pro.

Add to Add Fonts to Photoshop

While Adobe Photoshop isn’t the first choice for design software when it comes to documents with a lot of text, font use and manipulation is an important part of this design tool.

Whether you are creating something from scratch or opening a document from somewhere else, the ability to add fonts to Photoshop is important. Thankfully, it’s also pretty easy. (The hardest part might be finding the font file you need to install.)

Note that all of the instructions that follow will add fonts to Photoshop and your computer as a whole. Font installation is a universal process on both Macs and PCs, so fonts will be available for use in all software.

Fonts do not carry from file to file or device to device, so having fonts that you need for projects installed is a necessity. If this is new to you, here are a few different ways to do it.

Add Fonts from Adobe Fonts

Adobe Fonts, which was recently rebranded from Adobe Typekit, is a collection of licensed fonts that’s included with every Adobe Creative Cloud plan. (This is probably how you are using Photoshop.)

Every Adobe Font can be used for personal or commercial use and there are thousands of fonts available in the collection. (They do change from time to time, so be aware that a font can disappear.)

Adding a font from Adobe Fonts is easy. While logged in to Photoshop, click the Add Fonts button in the Character Menu. Make sure you are logged in to Creative Cloud and then select the fonts you want to use.

Click the toggle button to active fonts and those typefaces will appear in Photoshop (and other Adobe software) for immediate use.

Note: Typekit is not dead. It’s just been rebranded as the type solution for web fonts from Adobe. Most designers are still using Adobe Fonts and Typekit interchangeably and you might still have a Typekit icon if you haven’t taken recent software updates.

Add Fonts from a Package File

It’s pretty common to …

Slab serif fonts can be used for a variety of purposes, ranging from general body text to headlines, to display copy. It’s a typography variant that has been used widely for digital as well as print purposes, and devices such as Amazon Kindle even use a slab serif as their default font.

In order to celebrate this amazing subtype, we have gathered 40+ amazing slab serif fonts that you can use for your next design project. They’re bold, beautiful, and carry plenty of impact. All of the font packs included consist of different variants and weights that give you plenty of scope to experiment in your designs. Let’s take a look!

What is a Slab Serif Font?

A serif font is quite easy to recognize. They are the fonts that have small extended lines at the edges of its characters, also known as serifs.

Slab serif is a type of a serif font. However, unlike serif fonts that feature smaller and thin serifs at the end of letters, slab serif fonts have larger and much thicker serifs. They also come in all shapes and sizes, including blocky serifs and serifs with rounded edges.

Slab serif fonts are used in all sorts of designs from poster titles to logos, signage, website headers, and much more.

Kula – Modern Slab Serif Font

Kula is an elegant and modern slab serif font that features a thick and bold design. This font is ideal for making headings, poster titles, and even logos. The font includes 4 styles featuring bold, outline, shadow and blur.

Galvin – Slab Serif Font Family Pack

Galvin is a complete slab serif font family that comes with 8 different weights ranging from regular, outline, thin, and bold. The condensed design of the font makes it a great choice for designing greeting cards, posters, logos, and labels.

Controwell – Victorian Slab Serif Font

Controwell is an elegant slab serif font that features a design inspired by the Victorian era. According …

It isn’t always easy to find the right mockup for your header or feature image. Using a mockup generator can help you tweak and customize a mockup to match your needs perfectly.

Mostly because high-quality stock photos and images are hard to find, and can come with hefty price tags. Even when you do find a great image, you later discover that someone else is using that exact same image on a different website. Which brings you back to square one. However, there’s a simpler solution to this problem: Scene generators!

Scene and mockup generators are bundles of elements and objects, which you can use to create your own unique header images, product mockup scenes, and custom graphics however you like. The best part is that you’ll be able to use these scene generators to create all the images you need for various projects.

What Is A Mockup Generator?

A mockup or a scene generator is a bundle of graphics and elements that allows you to create your own unique scenes for showcasing and presenting your designs.

For example, there are mockup generator bundles that include dozens of separated images of items such as tables, laptops, books, lamps, and other decorative elements you can move and rearrange however you like to create a scene to promote your designs.

These scene generators often include more than 100 isolated items in PNG and PSD format and come in all kinds of categories for showcasing different types of designs, including website designs, app designs, stationery designs, logo designs, and much more.

The best part is they are very easy to edit and customize. Even beginning designers can easily edit the PSD files using Photoshop to create stylish mockup scenes to present their designs to clients or showcase them on portfolio websites.

Workspace Mockup Creator (190+ Items)

If you’re looking for a mockup generator for creating modern workspace scenes, this bundle is …

Unlike taking portrait photos, capturing beautiful scenes in travel and landscape photos is quite difficult because you have to work with the natural lighting conditions. With the power of a landscape Lightroom preset, you can add incredible depth and personality to your landscape photos with just a few clicks!

Whether you’re a professional photographer using a DSLR or a traveler snapping photos with a smartphone, Lightroom is a must-have app that will help improve your landscape photos. One of the many benefits of using Lightroom is the ability to use presets. With a simple Lightroom preset, you can instantly optimize your photos, adjust colors, lighting, and more with just one-click.

In this collection, we handpicked some of the best landscape Lightroom presets you can use to enhance your outdoor photos without having to spend hours adjusting and optimizing settings in Photoshop.

5 Tips for Editing Landscape Photos

Processing landscape photos is quite different from editing other types of photos. Follow these tips to make sure you use the right techniques.

1. Use RAW File Format

RAW is an image file format commonly used in digital cameras but it’s now also available in modern smartphones. Since it doesn’t compress the images to reduce file sizes, RAW is considered to be the best image file format for professional photography.

Especially when it comes to editing landscape photos, use RAW images as it gives you the opportunity to work with the original photograph that hasn’t been affected by compression or quality reduction.

2. Adjust Colors Individually

Photo editing apps like Photoshop and Lightroom allows you to enhance the colors of a photo using different hue and saturation adjustments. When using this tool, try to target different colors individually.

For example, if you’re editing a landscape photo of a lush forest, you may want to target the greens to make the color stand out from the rest.

3. Remove Lens Flare

Lens flare is a common issue most nature and outdoor photographers have to deal with all the time. Thankfully, you can get rid of lens flare using modern photo editing tools without much effort.

Professional photographers use a technique to get rid of lens flare by taking multiple photos of the same scene, including ones while covering the light source. And then combine the images to remove the lens flare. You can learn more about it in this video. Unfortunately, this is not a process you can automate using a preset.

4. Sharpen Images Appropriately

Are you editing a landscape photo for a print magazine? Or processing travel photos for Instagram? Think about where and how you’ll be using your photos as …