7 Ways to Include More Conversational Marketing in Your 2019 Strategy

As marketers, we have a habit of getting obsessed with metrics. How many clicks did this article get? How many leads did we capture with that form? Which headline A/B tested better? In our drive to track everything, we’ve lost sight of what really matters–real people and real conversations. But, that is changing. Marketing is changing. Why? Because people are tired of being sold to. They are tired of being told what they “just have to have.” They are looking for solutions to their problems, not smooth talkers who say one thing and deliver another. Enter conversational marketing. Conversational marketing, … Continue reading

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from InstantShift http://www.instantshift.com/2019/06/07/conversational-marketing-strategy-2019/

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