Microinteraction In UX: The Secret Weapon To An Everlasting User Engagement And Retention

When you run a video on YouTube, what do you see? Before the video starts playing, it takes a certain time to stream the content. Till then, you get a buffering icon in motion displayed on the screen. This is a perfect example of Microinteraction. Basically, any visual representation of a particular process can be called a MIcrointeraction. They act as building blocks that eventually enhance a UX. If UX is a cell, microinteraction is the DNA. Let’s break it down: Microinteraction- What Is It Exactly? As an integral part of the UX, microinteraction is a process that conveys a … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/22/microinteraction-in-ux/

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