The Secrets of Running a Successful eCommerce Website

As of today, online shopping revenue has grown from $30 billion in 2007 to $100 billion in 2017, making it clear that eCommerce is running the retail game. Today, around 80% of Internet users have made at least one purchase online, and an estimated 215 million online shoppers alone exist in the US. It’s not just technology that’s aiding the advent of eCommerce; its success is also determined by marketing strategies, pricing factors, ease of use and accessibility, to name a few. Many brick-and-mortar retail stores are looking at the cost-effective advantage of turning towards eCommerce to grow their services. … Continue reading

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from InstantShift http://www.instantshift.com/2019/08/02/running-successful-ecommerce-website/…

Don’t Make These 5 Mistakes with Your New WordPress Site

WordPress has been used extensively in the building websites for website editors. Running such a website would require that you get yourself a reliable web hosting service provider to keep your site up and run at all times. WordPress newbies will often experience the disappointment that comes about due to slow speeds while opening their blogs. This could be the result of hiring a bogus web host. Low traffic to the WordPress site could also be another negative that WordPress newbies often meet when starting. What’s more, security issues of their sites and unexpected restrictions are also in the cards … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/31/new-wordpress-site-mistakes/…

Combine SEO and UX for More Profitable eCommerce Product

The role of increasing traffic of the website via organic search is vital to eCommerce businesses. Through this tactic, we maximize the visibility and accessibility of our websites, which in turn brings us business growth. We gain new potential clients with the help of SEO making our business profitable and competitive in today’s digital world. However, in case you fail and make SEO mistakes, you will fall behind your competitors and your website will not have a high rank on the search result pages. If you want a full-time SEO, to find out which factors affect your website’s ranking and … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/29/combine-seo-ux-for-ecommerce/…

Crucial Website Marketing Data to Track on Your WordPress Site

Marketing data needs to be monitored on your WordPress site to ensure that you make informed business decisions. Many business owners are happy to just see that they have a lot of traffic flowing to their website, but they do not realize that understanding why people are visiting and where they go is equally important for more effective strategies. With simple tools, you will be able to find out who visited your site, where they are located, and what interests them about your site. You can even find out where they went after visiting your site. This article will give … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/26/wordpress-website-marketing-data/…

Microinteraction In UX: The Secret Weapon To An Everlasting User Engagement And Retention

When you run a video on YouTube, what do you see? Before the video starts playing, it takes a certain time to stream the content. Till then, you get a buffering icon in motion displayed on the screen. This is a perfect example of Microinteraction. Basically, any visual representation of a particular process can be called a MIcrointeraction. They act as building blocks that eventually enhance a UX. If UX is a cell, microinteraction is the DNA. Let’s break it down: Microinteraction- What Is It Exactly? As an integral part of the UX, microinteraction is a process that conveys a … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/22/microinteraction-in-ux/…

Tips For Enhancing Website Loading Speed By Proper Optimization

Users use websites for various reasons in their daily tasks. If a user searches for a request using a digital assistant, whether on their phone or on their desk, they expect quick and relevant answers. For example, if a user writes a ‘Web site load speed” query in the first instance, the user usually clicks on the first displayed result, but in case, if the page load speed is much longer than expected, there is a good chance that the user can navigate to another site. Just having a site designed for your business will not work now Improving the … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/19/enhancing-website-loading-speed/…

[Freebie] Abstract and Technology Gradient Logo

Ready to give a fresher look to your logo? Today is your lucky day. Freepik offers you a wide variety of abstract gradient logos to choose from. Be up to date with the latest trends, check out our logos and make a difference to your company or brand! About Gradient Logo Set This set of templates from Freepik, comes in two different versions, try out both gradient color schemes and choose your favorite. Available in AI, eps and jpg formats. Easily editable and perfect to add to your business cards, app, websites, blog, you name it! What do you say? … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/17/freebie-gradient-logo-set/…

What Makes Great UX Design and Why Does It Matter? [Infographic]

UX Design is a complex, creative and ever-changing field, where designers come up with new innovative ideas every day, but there are some main principles that must be considered in order to guarantee a well thought out UX Design. Design Principles are at the core of this field, so make sure to incorporate these guidelines and align your creative process and workflow to them. Having these things in mind, we partnered with Vexels.com to bring you this easy to read infographic about The Top UX Principles of 2019. Great UX Design is fundamental to making sure your users are engaged … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/15/great-ux-design-infographic/…

Brutalism In Web Design: What Makes It Popular?

Every designer is in an endeavor to outbid everything conventional when it comes to web design. In order to attract and engage, sometimes designers ditch best web design practices and resort to something called web design brutalism. The relatively new design principle involves ditching traditional practices like intuitive UI in favor of something that’s completely disruptive. Deciphering the Brutalist Web Design Principle Brutalist Web Design came into the picture when Pascal Deville introduced this design trend in the web design arena. As the founder of an online portfolio of brutalist websites, he documents web designs that portray a lack of … Continue reading

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from InstantShift http://www.instantshift.com/2019/07/05/brutalism-in-web-design/…

7 Ways to Include More Conversational Marketing in Your 2019 Strategy

As marketers, we have a habit of getting obsessed with metrics. How many clicks did this article get? How many leads did we capture with that form? Which headline A/B tested better? In our drive to track everything, we’ve lost sight of what really matters–real people and real conversations. But, that is changing. Marketing is changing. Why? Because people are tired of being sold to. They are tired of being told what they “just have to have.” They are looking for solutions to their problems, not smooth talkers who say one thing and deliver another. Enter conversational marketing. Conversational marketing, … Continue reading

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from InstantShift http://www.instantshift.com/2019/06/07/conversational-marketing-strategy-2019/…